Spoiler: No, you don’t. And here’s why
For decades, actors across the UK have been told the same thing: “If you want to make it, you’ve got to move to London.” But as the industry evolves, so does access to opportunity – and geography no longer defines potential.
At East Coast Associates, we know this first-hand. Our agency was born on the UK’s East Coast, rooted in Norfolk’s vibrant creative scene, and built to represent talent who refuse to let a postcode limit their progress.
Why This Myth Still Exists?
Historically, London has been home to:
- Major casting offices
- West End theatres
- High-profile agents and production hubs
But times have changed. Self-tapes, regional casting, and remote productions mean actors can work nationally – and internationally – from anywhere.
The Rise of Regional Talent
More productions are filming outside the M25 than ever before. From Manchester to Cardiff, Belfast to Norwich – the industry is decentralising. In Norfolk alone, there’s been a steady growth of:
- Independent filmmakers
- Theatre companies
- Screen hubs supported by Norfolk Screen and local studios
Training Is Happening Everywhere
Talent is coming out of:
- University of East Anglia
- Norwich University of the Arts
- Local youth programmes like The Garage and Maddermarket Theatre
But many actors still feel like they have to move to London to be taken seriously.
That’s where we step in.
What We’re Doing Differently
We offer:
- National-level advocacy
- Actor-first support
- Access to castings across the UK
Exclusive, honest representation – whether you’re based in Norfolk, Nottingham or Newcastle.
You don’t need to move to be seen. You just need someone who sees your value – wherever you’re based.
